Published
On  2018-04-26 17:55:14

What is the key to a winning go-to-market strategy in Asia?

Location a key factor for the many MNCs that have chosen to establish their regional headquarters in Singapore

Yet, despite facing growing competition from Hong Kong and Shanghai, Singapore was still the top city of choice for companies looking to establish a RHQ in the Asia Pacific.


Economies of scale. Standardisation of processes. Pooling of expertise. These are just some of the reasons why many multinational companies (MNCs) have chosen to adopt a centralisation strategy and set up regional headquarters (RHQs) to better serve their key markets.

 

To access the rapidly growing Asian market, global MNCs have set up RHQs in order to centralise their key business functions such as technology, data analytics, customer service, operations and human resources in serving the region.

Read more at Economic Development Board.

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