What is the key to a winning go-to-market strategy in Asia?
Location a key factor for the many MNCs that have chosen to establish their regional headquarters in Singapore
Yet, despite facing growing competition from Hong Kong and
Shanghai, Singapore was still the top city of choice for companies
looking to establish a RHQ in the Asia Pacific.
Economies of scale. Standardisation of processes. Pooling
of expertise. These are just some of the reasons why many
multinational companies (MNCs) have chosen to adopt a centralisation
strategy and set up regional headquarters (RHQs) to better serve
their key markets.
To access the rapidly growing Asian market, global MNCs have
set up RHQs in order to centralise their key business functions such
as technology, data analytics, customer service, operations and
human resources in serving the region.